Mifeia Coffee Roast Australia · Ashmore, Gold Coast QLD

Specialty coffee expertly roasted

Three ranges off one drum — a bold traditional espresso, a bright specialty medium, and a delicate filter reserve. Roasted on the Gold Coast and posted anywhere in Australia for a flat $10.

Shop the coffee Try a $15 taster

Golden Bean Overall Champion 2014 & 2015 Roasting Since the 80’s Flat $10 shipping Australia-wide

Light / Medium / Dark

Three ranges, three drop points off the drum. Every line quoted in grey is Mifeia’s own, word for word.

Dropped early — light

Yili Signature
Reserve

Signature Filter Roast

“lightly roasted to highlight natural sweetness and delicate flavours, ideal for pour-over, drip along with other filter brewing methods”Mifeia, on the Signature Reserve

Yili’s Signature Reserve Seasonal Anaerobic Natural coffee bag.

See the Signature Reserve

Dropped mid-development — medium

Roast
By Yili

Specialty Medium Roast

“our trio of specialty blends featuring smooth natural and honey-processed beans with bright, fruity, and floral notes”Mifeia, on Roast By Yili

See Roast By Yili

Dropped late — dark

Mifeia
Traditional

Traditional Espresso Roast

“roasted to bring out bold flavours that are rich body, perfect for espresso machines and other concentrated brewers”Mifeia, on the Traditional Espresso Roast

Mifeia Italian Style Extra-Bold Dark Roast coffee bag, labelled Roasting Since the 80’s.

See the Traditional range

Start small. Taste everything.

“Feeling adventurous? Let Roast Master Yili choose your next coffee obsession.” Every bundle posts for the same flat $10.

Signature Taster Bundle — three Mifeia sample pouches.

‘Signature’ Taster Bundle × 3 Three signature blends in sample pouches. $15.00300g

Medium Roast Taster Bundle — four sample pouches.

‘Medium Roast’ Taster × 4 Four specialty medium roasts to compare. $25.00400g

Around the World Taster Bundle — eight single-origin pouches.

‘Around the World’ — 8 origins 8 coffees, 1 journey — the pack that carries the Golden Bean champion seal. $40.00800g

Family Trio Bundle — three Roast By Yili bags boxed together.

Family Trio Bundle The whole Roast By Yili trio, in one box. $65.00750g

The kilo
maths

Same coffee, bigger bag. Here is the whole sum — check it yourself.

1. What a cup costs you

250g bag at $20 — that’s 8c a gram$1.44

1kg bag at $55 — that’s 5.5c a gram$0.99

You save, every cup45c

2. Now a year of it

4 cups a day — 504g a week, 52 weeks26.2kg

That much, bought in 250g bags$2,096.64

That much, bought in 1kg bags$1,441.44

Stays in your pocket$655.20

Drink half that — two cups a day — and you keep about $328. Postage is a flat $10 anywhere in Australia whatever size you order, so one kilo posts for the same $10 as one small bag. Shipping for coffee gear is calculated separately at checkout.

Green bean to first crack

“Part art, part science” — Mifeia’s own roasting philosophy. Every batch walks the same six stages; where it leaves the drum is what makes it a light, medium or dark roast. Keep scrolling — the roast runs as you go.

Stage 01 / 06

Charge

Green beans hit a hot drum and the temperature drops away under them. Right now this smells like hay, not coffee.

Stage 02 / 06

Drying

Free moisture leaves the bean. It shrinks, it lightens, and green turns to straw.

Stage 03 / 06

Maillard

Sugars and proteins start browning together. The whole room smells like baking bread, and the colour walks from straw into amber.

Stage 04 / 06

First crack

Steam finally wins. The bean fractures along its seam and you hear it across the room — a hard, dry snap, like kindling. From here it is coffee.

Stage 05 / 06

Development

Everything after the crack is the decision. Seconds in here are what separate a delicate filter roast from a bold espresso roast.

Stage 06 / 06

The drop

Out of the drum and into the cooling tray. Roasted on the Gold Coast, bagged, and sent.

Roast clock00:00

StageCharge

BeanGreen

Illustrative roast timeline, shown to explain the stages every batch goes through. Mifeia does not publish its roast profiles, and no two batches run the same.

Stage 01

Charge

Green beans hit a hot drum. It smells like hay, not coffee.

Stage 02

Drying

Moisture leaves the bean. Green turns to straw.

Stage 03

Maillard

Sugars brown. The room smells like baking bread.

Stage 04

First crack

The bean splits along its seam with a hard, dry snap. From here it is coffee.

Stage 05

Development

Seconds in here separate a delicate filter roast from a bold espresso.

Stage 06

The drop

Into the cooling tray. Roasted on the Gold Coast, bagged, and sent.

A drum coffee roaster in a moody roastery, hessian sacks and hanging bulbs behind it. — The drop — out of the drum, into the cooling tray

Australian Owned & Operated

Gold Coast based, local coffee roaster in the sunny state of Queensland.

The Finest Quality

Our coffee bean selection process is vigorous ensuring only the best.

Fast Reliable Shipping

Enjoy your cup of coffee stress free with our reliable courier service — a flat $10 anywhere in Australia.

“We are one of the few Australian roasting companies to use ‘Rainforest Alliance, Fair Trade and 100% Australian Certified Organic’ coffee” — ensuring the environment and the communities that harvest the coffee are well looked after.

4/31 Dominions Rd, Ashmore QLD 4214 Mon–Fri 9:00am–3:00pm (07) 5564 9868 yili@mifeia.com.au

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Yili's Highlights

Specialty coffee expertly roasted