PNG Purosa AX HOAC

Experience the exceptional coffee of the Highland Organic Agriculture Cooperative (HOAC), one of Oceania's oldest Fairtrade Certified organizations, benefiting over 50,000 people in Papua New Guinea's Eastern Highlands. With 2,600 members, HOAC works on improving local infrastructure, including road access and milling facilities, increasing both business opportunities and community well-being. Grown in rich volcanic soil at 1300-1750 meters, this coffee offers sweet toffee and tropical fruit notes, complemented by blackcurrant acidity and a smooth toffee and cocoa finish. A true taste of community-driven sustainability and quality.

The Highland Organic Agriculture Cooperative (HOAC) is amongst the oldest Fairtrade Certified organisations in Oceania. Currently consisting of 2,600 members, the cooperative is estimated to directly benefit over 50,000 people in the Eastern Highlands Province of Papua New Guinea.

One of the major concerns for the Fairtrade growers and the local communities in the area around HOAC is poor road access. To address this problem a proportion of HOAC's Fairtrade Premium was allocated to the improvement of the local roads and to cover the cost of the petrol to run the grading machines. The improvement in the road network has bettered access to market and hence improved business for small coffee farmers, while also allowing better access to education and health services for locals. The maintenance of the roads is done by local residents that live along and near to the roads, providing them with much needed paid work.

The cooperative has also purchased over 100 individual pulping machines for farmers. These pulpers greatly increase quantity and quality of the farmer's output. HOAC have also recently purchased a disused mill in a neighbouring district and have started milling their coffee ready for export. This is providing greater returns for farmers as they move up the supply chain capturing more of the value for processing their coffee.